"When we talk about quality, we are talking about the quality of product and service. But we are also talking about the quality of our relationships and the quality of our communications and the quality of our promises to each other. And so, it is reasonable to think about quality in terms of truth and integrity."1

1"The Business of Business is People," Laurie Broedling, McDonnell Douglas Corporation, Audience: Quality Conference, Washington, District of Columbia, April 8, 1996