| • |
Not Hispanic and resent being
spoken to in Spanish. Portuguese is the official language. |
| • |
Home and family are private. |
| • |
Feelings are important. |
| • |
Strong class and status concepts. |
| • |
Long term is important, otherwise forget
it. |
| • |
Personal relationships are essential. |
| • |
All aspects will be scrutinized. |
| • |
Simultaneous negotiations of the whole
contract will occur. |
| • |
Avoid confrontation. Not necessary to
get right to the point. |
| • |
Watch out for “in America”
– they’re Americans, too. |
| • |
Shake hands with everyone. |
| • |
“OK” sign is vulgar (circle
of index finger and thumb). |
| • |
To motion forward – palm down, scoop
in. |
| • |
Flicking of fingertips under chin means
“I don’t know the answer”. |
| • |
Manicured nails are important as are good
quality clothes. |
